About us

7Days in Denim

The story behind Bukser

With 7Days in Denim, we give you an honest and unfiltered look behind the scenes at Bukser Jeans. Not a slick campaign, but a series that shows who we are, what we stand for and - perhaps more importantly - where it all started.

We'll take you through our process, our choices and our people. From family history to production, from craftsmanship to vision. Because behind every pair of jeans is a story.

Nino owner of Bukser takes you through 7 Days in Denim

Built to inspire - Monday edition

In the first episode, we go back to basics. To where Bukser really began: with the people who shaped me. My grandparents; they were at the cradle of my entrepreneurial spirit, without knowing it. Their way of thinking, working and living is the foundation of everything we do today at Bukser.

Episode 2 - Wednesday edition

In the second episode, we step from the kitchen table to the core of our product: the fabric. We take you to one of our bestsellers: Norse Blue. In this episode, we show you why we choose Candiani - the world's most sustainable denim producer. Their craftsmanship, innovation and vision for the future align seamlessly with what Bukser stands for: quality, responsibility and a product that will last for generations. A conscious choice, because true value starts at the base.

How it began

At Bukser Jeans, it all started with a personal challenge that many men recognize: finding jeans that are both stylish and comfortable, but also fit within a business environment. For our founder, Nino Sumah, this challenge was only compounded by his height of 2 meters. Most jeans were either too short or not suitable for formal occasions. The solution? A line of jeans that perfectly fit men looking for a professional look without compromising on comfort.

How did Bukser Jeans come into being?

Bukser Jeans was born from the idea that you don't have to choose between style and functionality. We saw an opportunity to create something that not only looks good on men, but also makes them feel confident, whether they're at the office, attending a formal event, or going out for a night on the town. Our jeans combine the best of craftsmanship, comfort and modern design to make every man feel good in his outfit - no matter the occasion.

What began as a small initiative in a bedroom at Nino's grandparents' house has today grown into a full-fledged denim label with a wide range of sizes and styles. With seven different colors and length sizes from 32 to 38, we have ensured that there is a perfectly fitting pair of Bukser jeans for every man. And although our range has grown, our values remain the same: high quality, attention to detail and a focus on sustainability.

Nino's warehouse at his grandparents' home

More than a standard pair of jeans

We are proud to say that Bukser Jeans has become the jeans for the modern man who wants more than a standard pair of jeans.

We continue to innovate, but never lose sight of what it all started with: providing stylish, comfortable jeans you can wear confidently every day.

Choose Bukser Jeans and experience the difference for yourself.

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